The US Is Waking Up - And Bitcoin Well Is Already There

Let me be direct about something.

There is no other non-custodial Bitcoin platform serving the
United States right now. Just Bitcoin Well.

That's not a marketing claim. It's a market position. And the data
from Q1 2026 suggests it's starting to matter.

The Only Non-Custodial Platform in America

You see, there's a reason Bitcoin Well's US Bitcoin Portal is
gaining traction. It's not marketing spend. It's not a viral moment.
It's product-market fit doing exactly what its supposed to do:
pulling people back.

From January 2025 through March 2026, the platform generated over
$9 million USD in transaction volume. The registered user base
doubled, growing from roughly 11,000 in 2024 to over 20,000 by the
end of Q1 2026. And here's a number that really matters: more than
65% of customers who complete their first transaction come back.

That's loyalty. Not engineered by a points program or a referral
bonus. Earned by a product that does what it says it does: lets
people buy Bitcoin without handing their coins over to a custodian.

Not your keys, not your coins. Americans are figuring this out.
Bitcoin Well is the only non-custodial platform in the country
positioned to serve them.

The Conversion Opportunity Is Massive

Here's where it gets interesting.

Of those 20,000+ registered US users, only about 10% have
completed a transaction. That gap, registered but not yet active, is
one of the highest-return opportunities available to the company
right now. No new acquisition budget needed. No expensive ad
campaigns. The demand is already there, sitting at the top of the
funnel.

The work is activation. Getting the existing user base through the
door for that first transaction. Because once they transact, the data
says they come back within a week.

How fast? Over 60% of repeat customers initiate a second
transaction within seven days of their first. Seven days. That's not
a casual relationship with a product. That's habit formation. That's
a compounding revenue stream in the making.

As Adam O'Brien put it: "The early success of the US entry
shows that once a US customer transacts, they come back fast. Our
focus in 2026 is simple: get more US customers through the door, and
let the product do the rest."

That's the right focus. The product works. Now it's a distribution
problem and distribution problems are solvable.

A Few Corporate Housekeeping Items

Beyond the US growth update, Bitcoin Well also disclosed a handful
of financial and corporate updates worth noting for investors.

Debt Settlement: The company is settling $202,358
in accrued interest obligations through share issuance rather than
cash, with shares issued at prices between $0.064 and $0.08 per
share. This remains subject to TSXV approval. A director participated
through a wholly owned subsidiary - disclosed as a related party
transaction and handled within the applicable exemptions under MI
61-101.

ATM Program: During Q1 2026, Bitcoin Well issued
850,000 shares at an average price of $0.12 under its at-the-market
equity program, generating net proceeds of approximately $97,600.
Those funds are earmarked for general working capital and, notably,
buying Bitcoin as part of the company's Bitcoin Treasury Strategy.

Sponsorship Agreement Debt: TSXV has approved the
previously announced issuance of 682,100 shares at $0.09 per share in
settlement of a sponsorship agreement debt. All shares issued under
the debt settlements are subject to a four-month-and-one-day
statutory hold period.

The Bigger Picture

Bitcoin Well isn't just a company chasing a market. It's building
infrastructure for financial sovereignty in Canada, and now in the
United States.

The US Bitcoin market is enormous. The regulatory clarity is
improving. And Bitcoin Well is already there, with a product that
works, a user base that's loyal, and a conversion opportunity that
doesn't require betting on net-new demand.

The next chapter is activation. And the data suggests the product
is ready to do the heavy lifting.

Follow along on Nostr, LinkedIn, Twitter and YouTube to stay current with how this unfolds.

This post contains forward-looking statements. Past
performance is not indicative of future results. Nothing here is
financial advice — consult the appropriate professionals before
making investment decisions.