Color pallete    Typefaces    Logos/usage    Icons     Graphics    UI elements

Brand guideline

Updated January 2023

This resource helps us create alignment on how we present ourselves to our target audiences. It encompasses why we exist, who we’re relevant for, how we provide value to those groups, how we communicate our message.

Mission

Enable independence

Vision

Blending the convince of modern banking with the benefits of bitcoin

Guarantee

Future-proof your money

Primary colour palette

“Close enough” is cool for parallel parking but not branding. Use the right colour model to ensure colours stay consistent everywhere they appear.
RGB & HEX Digital/online
CMYK & Pantone Process & offset printing

Primary
Pantone 1235 C
CMYK 00 32 95 00
RGB 255 183 027
HEX FFB71B
Accent
Pantone 1375 C
CMYK 00 45 96 00
RGB 255 158 024
HEX FF9E18
Secondary
Pantone 432 C
CMYK 79 64 52 44
RGB 050 062 072
HEX 323E48
Tertiary
Pantone 7477 C
CMYK 88 60 48 32
RGB 036 075 090
HEX 244B5A

Secondary colour palette

The following colours can be used in tandem with the Bitcoin Well primary palette. They should not be used stand alone but in context to the primary palette.

Blue
CMYK 79 60 0 0
RGB 028 108 255
HEX 1C6CFF
Purple
CMYK 78 78 0 0
RGB 088 000 255
HEX 5800FF
Success
RGB 034 151 081
HEX 229751
Error
RGB 213 033 009
HEX D52109
Gradient
D5E0E5 9AC0DF

Typefaces

Typography influences what people think about us. Comic Sans and Courier New are very different vibes, right? Typography is more than just what font we use—it’s how we use fonts to express ourselves.
Poppins | Source Sans Pro

Headings

Poppins

abcdefghijklmnopqrstuvwxyz

1234567890 & % $

Paragraph

Poppins regular

abcdefghijklmnopqrstuvwxyz

1234567890 & % $

Source sans pro regular

abcdefghijklmnopqrstuvwxyz

1234567890 & % $

Primary logos

Our logo is the face of our identity. Please take care not to distort, skew, stretch, change color/font, etc.
Download

Logo clearspace

Clear space is the minimum space around the logo where no other graphic elements should be placed. The minimum size for the full logo is 45mm (1.75”) wide for print and 128 pixels wide for web.

Secondary logos

Both the full mark and two globes can be used on their own as graphic elements. Negative space should be at least one third the height of the icon.
Rising Sun | Two Globes

Rising Sun

Two Globes

Iconography

Iconography compliments our design. It should never replace the logo. When a custom illustration is unavailable, use two-dimensional shapes in our brand colours. Icons from Google Material may also be used.
White | Black

Social

Graphics

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