Brand guidelines
This resource helps us create alignment on how we present ourselves to our target audiences.
It encompasses why we exist, who we're relevant for, how we provide value to those groups, how we communicate our message.
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Our identity
Enable independence.
Bitcoin Well was built on a simple belief: when you control your money, you have more freedom to live life on your terms.
We believe bitcoin is more than an asset. It's a tool for greater independence, giving people the ability to shape their own future.
Our vision
A world where individuals can hold and use their money with the convenience of modern banking and the benefits of bitcoin in self-custody.
Our creative principle
Live the life you want with Bitcoin Well.
Hero Font 路 Poppins Bold
Bitcoin Well
Heading Font 路 Poppins Semibold
Brand guidelines
Body Font 路 Poppins Regular
Use Poppins Regular for paragraphs, descriptions, and supporting text.
Primary logos
Our logo is the face of our identity. Please take care not to distort, skew, stretch, change color/font, etc.
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Core brand colors
Deep purple
RGB: 35, 24, 66
CMYK: 93, 96, 40, 47
Golden orange
RGB: 255, 182, 27
CMYK: 0, 32, 98, 0
Off white
RGB: 247, 244, 239
CMYK: 2, 2, 4, 0
Secondary brand colors
Warm stone
RGB: 206, 196, 185
CMYK: 19, 19, 25, 0
Soft sand
RGB: 225, 216, 201
CMYK: 11, 12, 19, 0
Oat cream
RGB: 241, 235, 226
CMYK: 5, 6, 10, 0
Porcelain mist
RGB: 245, 242, 239
CMYK: 3, 3, 4, 0
Soft blue
RGB: 189, 216, 241
CMYK: 24, 7, 0, 0
Legacy brand colors
Deep purple
Golden orange
Light purple
Beige
Cream
Color usage
Deep Purple and the warm beige tones form the foundation of most layouts. Use the beige palette across backgrounds to create depth, separation, and visual rhythm.
Golden Orange highlights calls to action, key information, and branded elements. Soft Blue should be used sparingly and never as a primary colour.
Maintain accessible contrast, generous negative space, and balanced colour distribution.
Brand visuals
Live the life you want with Bitcoin Well.
Our photography puts people and their experiences first. It should feel candid, warm, and authentic, capturing the everyday moments, relationships, and choices that make life meaningful.
Bitcoin Well is the enabler in the background. Our visuals should reflect the confidence and possibility that come from greater personal independence, rather than portraying wealth as the definition of freedom.
