Bitcoin treasury strategy

We're stacking sats alongside our customers on our corporate balance sheet. We are a pure-play publicly traded bitcoin company.

Bitcoin Well (TSX.V: BTCW)

Our bitcoin treasury

Our dashboard powers more than our investor relations. It's a proof of concept for companies building their own bitcoin treasuries.

Treasury Strategy

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Bitcoin as a treasury asset

Cash loses value every day. While corporate treasuries sit on cash, inflation quietly erodes purchasing power. Meanwhile, bitcoin has outperformed every major asset class over the past decade (past performance doesn't guarantee future results, of course).

The treasury dilemma

Traditional treasuries hold cash and bonds.

These seem safe, but let's look at the numbers:

  • Cash yields: 0-5% (best case)
  • Inflation: 2-8% (realistic range)
  • Real return: Usually negative

"What about gold?"

Good question. Why don't more companies hold gold?

Gold has real drawbacks: storage costs, security needs, and liquidity challenges.

Bitcoin offers gold's benefits without the headaches.

Bitcoin: the digital alternative

Bitcoin shares gold's best features - scarcity, durability, global recognition - while solving its problems:

  • No storage costs or security complications
  • Instantly transferable globally
  • Perfectly divisible (try splitting a gold bar)
  • Verifiable in seconds (no testing required)

Bitcoin treasuries: growing momentum

MicroStrategy started it. Tesla validated it.

Now hundreds of public companies hold bitcoin on their balance sheets.

This isn't a fad. It's a fundamental shift in how companies think about treasury management.

Early movers are seeing results.

Those waiting? They're watching from the sidelines as adoption accelerates and prices reflect growing demand.

Our approach

We keep it straightforward:

  • Buy bitcoin
  • Hold bitcoin

No trading strategies. No market timing.

Just consistent accumulation of the world's hardest digital asset.

Ready to start your bitcoin treasury?

Bitcoin Well Infinite (our OTC desk) helps companies add bitcoin to their balance sheet.

Start your treasury today →

Professional service. Deep liquidity.

For BTCW investors

Bitcoin Well isn't just another bitcoin company. We're building the infrastructure that makes bitcoin accessible across Canada, the US and beyond.

Our business generates real revenue through:

The treasury strategy amplifies our value. While operations generate steady cash flow, our bitcoin holdings offer upside potential.

Why BTCW instead of buying bitcoin directly?

  • Operational leverage: Revenue grows with bitcoin adoption
  • Tax efficiency: Bitcoin exposure in registered accounts
  • Diversification: Operating business plus treasury assets
  • Simplified exposure: Bitcoin upside without wallet management

Built for the long term

We're not traders or speculators. We're bitcoin infrastructure.

Every ATM we install. Every OTC trade we facilitate. Every customer we serve. It all supports the same mission: growing bitcoin adoption while growing our holdings.

The bitcoin treasury isn't just a strategy - it's the natural result of believing in what we build.

The bottom line

When you invest in BTCW, you get:

  • Exposure to bitcoin's price appreciation
  • Management that thinks long-term
  • Full transparency through our live treasury dashboard

We're not just riding the bitcoin wave - we've been building the infrastructure since 2013.

Bitcoin treasury FAQ

Your bitcoin treasury questions, answered by a team that's actually doing it.

Bitcoin treasury solutions

Bitcoin is rewriting the rules of money. Smart companies aren't waiting for permission. They're adapting now.

Our bitcoin treasury isn't just an investment. It's a statement: We believe in the future we're building. Every sat we stack is a vote for a world where money is digital, global, and free from debasement.

For investors: When you own BTCW, you own a piece of that future. Our treasury grows. Our business grows. Your exposure to the bitcoin economy grows. Simple.

View Investor Resources →

For companies: The bitcoin treasury movement is accelerating. MicroStrategy proved it works. Tesla made it mainstream. Now hundreds of companies are following.

Start Your Treasury with Bitcoin Well Infinite →

Bitcoin Well (TSX.V: BTCW) is a Canadian bitcoin company, providing secure bitcoin services to individuals and institutions since 2013.