Bitcoin Treasury Strategy
We're stacking sats alongside our customers on our corporate balance sheet. We are a pure-play publicly traded bitcoin company.
Our Bitcoin Treasury
Our dashboard powers more than our investor relations. It's a proof of concept for companies building their own bitcoin treasuries.
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Bitcoin as a Treasury Asset
Cash loses value every day. While corporate treasuries sit on cash, inflation quietly erodes purchasing power. Meanwhile, bitcoin has outperformed every major asset class over the past decade (past performance doesn't guarantee future results, of course).
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The Treasury Dilemma
Traditional treasuries hold assets that seem safe but often fail to preserve value.
The Problem with Cash & Bonds
These seem safe, but let's look at the numbers:
- Cash yields: 0-5% (best case)
- Inflation: 2-8% (realistic range)
- Real return: Usually negative
"What about gold?"
Good question. Why don't more companies hold gold? Gold has real drawbacks:
- Storage costs and security needs
- Liquidity challenges
Bitcoin: The Digital Alternative
Bitcoin shares gold's best features—scarcity, durability, global recognition—while solving its problems.
- No storage costs or security complications
- Instantly transferable globally
- Perfectly divisible (try splitting a gold bar)
- Verifiable in seconds (no testing required)
Bitcoin Treasuries: Growing Momentum
MicroStrategy started it. Tesla validated it. Now hundreds of public companies hold bitcoin on their balance sheets. This isn't a fad. It's a fundamental shift in how companies think about treasury management.
Early movers are seeing results.
Those waiting?
They're watching from the sidelines as adoption accelerates and prices reflect growing demand.
Our Approach
We keep it straightforward:
- Buy bitcoin
- Hold bitcoin
No trading strategies. No market timing. Just consistent accumulation of the world's hardest digital asset.
Ready to start your bitcoin treasury?
Bitcoin Well Infinite (our OTC desk) helps companies add bitcoin to their balance sheet.
Professional service. Deep liquidity.
For BTCW Investors
Bitcoin Well isn't just another bitcoin company. We're building the infrastructure that makes bitcoin accessible across Canada, the US and beyond. Our business generates real revenue.
Bitcoin ATMs
In 160+ prime locations across Canada.
Learn MoreBitcoin Portal
Online transactions in Canada and the US.
Learn MoreBitcoin Well Infinite
OTC desk for high-net-worth clients and institutions.
Learn MoreThe treasury strategy amplifies our value.
While operations generate steady cash flow, our bitcoin holdings offer upside potential.
Why BTCW Instead of Buying Bitcoin Directly?
Investing in BTCW
- Operational leverage: Revenue grows with bitcoin adoption
- Tax efficiency: Bitcoin exposure in registered accounts
- Diversification: Operating business plus treasury assets
- Simplified exposure: Bitcoin upside without wallet management
Buying Bitcoin Directly
- No operational leverage
- Complex tax implications
- No business diversification
- Requires self-custody & security
Built for the long term
We're not traders or speculators. We're bitcoin infrastructure. Every ATM we install. Every OTC trade we facilitate. Every customer we serve. It all supports the same mission: growing bitcoin adoption while growing our holdings. The bitcoin treasury isn't just a strategy - it's the natural result of believing in what we build.
Bitcoin Treasury FAQ
Your bitcoin treasury questions, answered by a team that's actually doing it.
Bitcoin Treasury Solutions
Bitcoin is rewriting the rules of money. Smart companies aren't waiting for permission. They're adapting now.
For Investors
When you own BTCW, you own a piece of that future. Our treasury grows. Our business grows. Your exposure to the bitcoin economy grows. Simple.
For Companies
The bitcoin treasury movement is accelerating. MicroStrategy proved it works. Tesla made it mainstream. Now hundreds of companies are following.
Bitcoin Well (TSX.V: BTCW) is a Canadian bitcoin company, providing secure bitcoin services to individuals and institutions since 2013.