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We just took over 35,000 square feet of prime real estate on the corner of Jasper Ave and 104 street in Edmonton. In the heart of Edmonton’s downtown community to be precise. The entry way into 104st. This is an 800% increase to the existing space we occupy today. Why? Because we are innovating with the most influential asset our generation has ever seen and disrupting a century old legacy finance system; and we need all hands on deck.

The bare bones of newHQ

Our business, like the rest of them, has been navigating the COVID-19 pandemic with adaptability (aka flying by the seat of our pants) and our team has shown incredible resiliance. We have found the following to be true when working from home

  • productivity skyrockets
  • innovative thinking gets blocked
  • pants are optional

While the first and third findings are incredible, we found the second point to be troubling. The power of the “accidental conversation” is immeasurable and we need to double down on that if we want to have a glimpse of achieving our mission.

Innovation is an uncomfortable process. Lots of “learning” (fancy word for failing and trying again), lots of brainstorming and lots of frustration. None of those things happen in isolation. None of those things are productive or yield the result our product craves via zoom call. None of those things are optional when you’re in the business of revolutionizing a stale industry. Especially the finance industry.

The design of our new HQ will put focus on capturing the benefit of these coveted accidental conversations. We want to give the team an environment that gives them opportunity to vent, meditate, walk or talk through a problem with ease. We want to do everything possible to remove blockers. We want to make the uncomfortable innovation process as exciting and fun as it is rewarding. And I think we are well on our way to doing so.

Our new HQ will include:

  • Nap pods ?
  • Full chefs kitchen ?
  • Hammock/Library Zone ?
  • Dedicated small, medium and large work/team stations ?‍♂️??‍♀️?‍♂️
  • Quiet, sensory deprived zones to encourage mindfulness ?‍♂️
  • A bunch of other cool things that will remain a surprise until the big reveal ?

We are so excited to cement our home in the centre of our community. We will continue to hire local talent, to use local services in order to produce a product that will continue to change the world.

The outside of the new Bitcoin Well and Ghostlab HQ on Jasper Ave and 104st.

If you have a product or service that you think a state of the art office can’t be without please inquire to newhq@bitcoinwell.com. We will be looking to our community to tender the following services:

  • Hanging art ?
  • Music/Entertainment ??
  • Innovative office technology ?
  • Coffee and smoothie/drink supply ☕️
  • Food supply ?
  • Guest chef appearances ?‍?
  • Other random cool things you do to make a difference to our world ?

In the meantime, keep up to date with the project on Twitter, Instagram, TikTok, LinkedIn and YouTube. As always, you can visit our existing HQ on Whyte Ave and 101st.

Lastly, Edmontonians (or soon to be Edmontonians) we are as passionate about YOU as we are about financial sovereignty. Check out the open positions for Bitcoin Well and it’s technology arm Ghostlab. If you have the skills we need and a passion to match I promise you there is no better team to sink your teeth into and make a difference.

I’ve been closing our internal newsletters with hilarious one liners from OG bitcoiners. In the spirit of consistency I’ll close with a quote from the man, woman or group of people known as Satoshi Nakamoto (the founder of Bitcoin) on a bitcoin forum from 11 years ago

Right. Otherwise we couldn’t have a finite limit of 21 million coins, because there would always need to be some minimum reward for generating. In a few decades when the reward gets too small, the transaction fee will become the main compensation for [mining] nodes. I’m sure that in 20 years there will either be very large transaction volume or no volume.

It looks like Satoshi was right, and it’s proving to be the former.


Introducing our new HQ was originally published in Bitcoin Well on Medium, where people are continuing the conversation by highlighting and responding to this story.