Brand guideline
Updated January 2023
This resource helps us create alignment on how we present ourselves to our target audiences. It encompasses why we exist, who we’re relevant for, how we provide value to those groups, how we communicate our message.
Mission
Enable independence
Vision
Blending the convince of modern banking with the benefits of bitcoin
Guarantee
Future-proof your money
Writing standards
The following guideline helps us talk about Bitcoin Well in a consistent way that’s in line with our brand and the customer experience we’re striving to deliver.
Primary colour palette
“Close enough” is cool for parallel parking but not branding. Use the right colour model to ensure colours stay consistent everywhere they appear.
RGB & HEX Digital/online
CMYK & Pantone Process & offset printing
Primary
Pantone 1235 C
CMYK 00 32 95 00
RGB 255 183 027
HEX FFB71B
Accent
Pantone 1375 C
CMYK 00 45 96 00
RGB 255 158 024
HEX FF9E18
Secondary
Pantone 432 C
CMYK 79 64 52 44
RGB 050 062 072
HEX 323E48
Tertiary
Pantone 7477 C
CMYK 88 60 48 32
RGB 036 075 090
HEX 244B5A
Secondary colour palette
The following colours can be used in tandem with the Bitcoin Well primary palette. They should not be used stand alone but in context to the primary palette.
Blue
CMYK 79 60 0 0
RGB 028 108 255
HEX 1C6CFF
Purple
CMYK 78 78 0 0
RGB 088 000 255
HEX 5800FF
Success
RGB 034 151 081
HEX 229751
Error
RGB 213 033 009
HEX D52109
Gradient
D5E0E5 → 9AC0DF
Typefaces
Typography influences what people think about us. Comic Sans and Courier New are very different vibes, right?
Typography is more than just what font we use—it’s how we use fonts to express ourselves.
Poppins | Source Sans Pro
Headings
Poppins
abcdefghijklmnopqrstuvwxyz
1234567890 & % $
Paragraph
Poppins regular
abcdefghijklmnopqrstuvwxyz
1234567890 & % $
Source sans pro regular
abcdefghijklmnopqrstuvwxyz
1234567890 & % $
Primary logos
Our logo is the face of our identity. Please take care not to distort, skew, stretch, change color/font, etc.
Download
Logo clearspace
Clear space is the minimum space around the logo where no other graphic elements should be placed. The minimum size for the full logo is 45mm (1.75”) wide for print and 128 pixels wide for web.
Secondary logos
Both the full mark and two globes can be used on their own as graphic elements. Negative space should be at least one third the height of the icon.
Rising Sun | Two Globes
Rising Sun
