Brand Guidelines

This resource helps us create alignment on how we present ourselves to our target audiences. It encompasses why we exist, who we're relevant for, how we provide value to those groups, how we communicate our message.

Mission

Enable independence 🚀

Vision

Convenience of modern banking with the benefits of bitcoin 🥇

Guarantee

Future-proof your money 🔒

Writing standards

The following guideline helps us talk about Bitcoin Well in a consistent way that's in line with our brand and the customer experience we're striving to deliver.

Primary color palette

“Close enough” is cool for parallel parking but not branding. Use the right colour model to ensure colours stay consistent everywhere they appear.

Primary

RGB: 255 183 027 | CMYK: 00 32 95 00 | Pantone: 1235 C

Accent

RGB: 255 158 024 | CMYK: 00 45 96 00 | Pantone: 1375 C

Secondary

RGB: 050 062 072 | CMYK: 79 64 52 44 | Pantone: 432 C

Tertiary

RGB: 036 075 090 | CMYK: 88 60 48 32 | Pantone: 7477 C

Secondary color palette

The following colours can be used in tandem with the Bitcoin Well primary palette. They should not be used stand alone but in context to the primary palette.

Blue

RGB: 154 192 223 | CMYK: 31 14 00 13 | Pantone: 543 C

Purple

RGB: 204 149 204 | CMYK: 00 27 00 20 | Pantone: 257 C

Pastel orange

RGB: 255 214 165 | CMYK: 00 16 35 00 | Pantone: 7507 C

Dark blue

RGB: 035 025 066 | CMYK: 47 62 00 74 | Pantone: 274 C

UI Colors

dark

Background

Gradient used as a background throughout the app.

Main tile dashboard

Used for the primary action tiles on the dashboard and for recurring buy cards in the dropdown.

Main buttons

Used for the buy and sell buttons on the dashboard and for transaction confirmation buttons.

Directive buttons

Used for the destination, source and frequency buttons

Bitcoin delivery button

Used for the bitcoin delivery speed button

Text Lotion

Use for all text – although some text styles should have lighter opacities, as represented in the text styles section.

Information button (tertiary)

Use for buttons that serve to give user more information and for calendar date selection

Input card

Use for cards that contain inputs

Selection is highlighted

Use for selected items in multiple choice options (like when selecting a wallet).

Input field

Use for cards that contain inputs

Pending trx card

light

Background

Gradient used as a background throughout the app.

Main tile dashboard

Used for the primary action tiles on the dashboard and for recurring buy cards in the dropdown.

Main buttons

Used for the buy and sell buttons on the dashboard and for transaction confirmation buttons.

Directive buttons

Used for the destination, source and frequency buttons

Bitcoin delivery button

Used for the bitcoin delivery speed button

Text black

Use for all text – although some text styles should have lighter opacities, as represented in the text styles section.

Information button (tertiary)

Use for buttons that serve to give user more information and for calendar date selection

Input card

Use for cards that contain inputs

Selection is highlighted

Use for selected items in multiple choice options (like when selecting a wallet).

Input field

Use for cards that contain inputs

Pending trx card

Heading

Poppins

Paragraph

Poppins regular

Secondary body

Source sans pro regular

Primary logos

Our logo is the face of our identity. Please take care not to distort, skew, stretch, change color/font, etc.