Bitcoin is for Everyone

This is the Canadian success story of Bitcoin Well.

Buying and selling bitcoin shouldn’t be hard. And today, it isn’t. But that wasn’t always the case.

We go way back. In 2013, Adam O’Brien founded Bitcoin Well to offer a secure and convenient way to buy, sell, and use bitcoin. In 2014, Adam reflected on that first year saying, “When I opened the company, I had one goal in mind: to make bitcoin understood. We’re doing just that.”

The success story continued

Today, he is a blockchain pioneer. “I set out to bring bitcoin further into the mainstream and educate everyday people about the benefits of decentralized currency. What was once a goal to make bitcoin accessible and understood has now become an ecosystem of products and services that enable financial sovereignty.”

Bitcoin Well is the longest-serving, founder-led bitcoin company that enables customers to self-custody their money in Canada. And we’re just getting started.

Meet our Founder & CEO, Adam O’Brien

It started with curiosity. When people in chat rooms began discussing the new digital currency of the future, Adam O’Brien wanted—no… he needed to get a closer look. In the early days, buying and selling bitcoin wasn’t what it is now. Deals took place in sketchy back-alley transactions or by wiring money to some offshore bank. And if the coins you purchased showed up in your wallet, it would take weeks before they did.

Adam learned firsthand how difficult it was to buy and navigate the emerging cryptocurrency world. But where others saw roadblocks, Adam saw opportunity. Or in this case, an enormous gap in the market. With that, he set out to create a bitcoin company that cares about its customers’ custody.



A world where future generations have a healthy relationship with money and are empowered to take control of their well-th by accessing bitcoin with the same convenience as modern banking.


Our mission is to shift the relationship that society has with money by offering an ecosystem of products and services that makes bitcoin accessible and understood. Our ecosystem includes the following three pillars: Non-Custodial Financial Services, Technology Development, Education.


At Bitcoin Well, our guarantee is to future-proof your money. Our products and services allow customers to buy bitcoin easily. Bring your finances into the future and self-custody your well-th.

Enabling independence

When people hear that we’re a non-custodial bitcoin company, we get a lot of blank stares. Maybe a few polite nods. That’s because “non-custodial” is a new term to many. So let’s clear that up.

To put it simply, we enable our customers to make direct transactions on the blockchain. Whaaaaat does that mean? It means we never hold your bitcoin. AKA, we’re non-custodial. This is the safest way to buy and sell anything—especially cryptocurrency. You are the only one who has possession of your assets. When you buy or sell with Bitcoin Well, you’re in control. We’re just here to help you learn how to self-custody your digital assets.

Moving Canadians and bitcoin forward

With an expanding network of 200+ Bitcoin ATMs across Canada, we haven’t just opened the door to Bitcoin and cryptocurrency, we’ve blown it wide open. Everyone is welcome to learn and benefit.

When you start out in Bitcoin, it can feel like a maze. But zoom out a little, and the path becomes much clearer. We can help light the way. Let’s focus on one thing at a time so you can get what you need to grow your well-th.

The first bitcoin ATM in Alberta

In early 2014, Adam deployed the first Bitcoin ATM in Alberta. Soon after, he did the same for Saskatchewan. And as that network and our software capabilities continued to grow, so did Adam’s drive to make bitcoin faster and safer to buy, sell, and use.

Today, he’s as curious about cryptocurrency as ever. Bitcoin Well is the product of his never-ending thirst for knowledge in this space. To do better, to learn and educate others, to empower everyone to take control of their well-th. That’s why Bitcoin Well is here today. And that’s how we continue to grow.

About Us

Frequently Asked Questions

Bitcoin Well was founded in 2013 in Canada. Adam started doing over-the-counter trades in coffee shops until he became a regular at Tim Horton’s and decided it was time to open an office. We launched Alberta’s first Bitcoin ATM in February 2014 and quickly moved to launch Saskatchewan’s first Bitcoin ATM in May of the same year.
We took the orange pill—which means we love Bitcoin and everything it stands for: freedom and independent well-th. Bitcoin allows the average consumer to take power over their finances and ensure they are not susceptible to centralized-banking failure. We aim to educate as many Canadians as possible about the benefits of owning bitcoin and enable true financial freedom.

WE BLEED MAPLE SYRUP! Well, not really. We bleed blood. But we do drink our Tim Horton’s with our pet moose and say oot and aboot. Sorry. We are proud to employ a team of Canadians and aspiring Canadian permanent residents. We are true, north, strong and focused on the Canadian Bitcoin and cryptocurrency future. That said, we are also growing a lot and will operate around the world one day. Our headquarters is based in Edmonton, Alberta. If you like long, dark, and cold winters, you’ll love it here! 

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